The story behind the brand

The story behind the brand

Sian began sharing her illustrations on Instagram in 2018 as a passion project, which quickly gained interest and a loyal following. This inspired her to pursue her childhood dream of becoming a full-time artist, leading to the official launch of Sian Alexia Illustration in 2021.

Drawing inspiration from her experiences as a mother, ethereal artwork, and the beauty of nature, Sian’s creations are known for their emotional depth and joyful charm. Her signature freehand watercolour style shines through her people and pet portraits, floral designs, and soft, muted colour palettes. Each piece is lovingly designed and crafted in her countryside studio, beautifully packaged, and ready to be treasured in your home.

In early 2024, Sian fulfilled a lifelong dream by leaving the busy city life of Manchester and relocating to a tranquil spot on the border of Cheshire and Wales. Now surrounded by the stunning countryside, she creates her artwork in a space that inspires her daily. She lives with her husband, two young daughters, and their toy poodle, Flora.

 

Want to collaborate with Sian? Get in touch —she’d love to hear from you!

Sian Alexia Illustration founded by Sian Alexia Paine, Artist and Illustrator based in UK, specialising in watercolour art, children's illustration, Bespoke illustrations, Art Prints

A little bit of history..

Sian was born and raised in small market town in Cheshire. Her passion for drawing began in childhood, where she spent endless hours creating imaginative characters, tiny books and cards. After studying Art and Textiles and earning a Degree in Fashion Styling and Image Making from Manchester, Sian pursued a successful 15-year career in luxury fashion management, working for brands such as Harrods and Christian Louboutin.

In 2017, while on maternity leave, Sian rediscovered her love for drawing, focusing on children's illustration and watercolour painting. By 2021, she officially launched Sian Alexia Illustration, where she now creates magical artwork for wonderful clients across the UK and internationally.

If you're interested in any of Sian's work, then get in touch today...